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Tremendous growth in e-commerce drags the research focus on web mining. We conduct integrated research on web mining with various domains like Information Retrieval, Artificial Intelligence and Database. Research on web mining includes the category of web content, structure and usage mining. We work on the process of pattern identification, classification and clustering of the web content represented as hypertext document, ontology, link structures and graph through web mining. We assist in marketing by analyzing the usage pattern through logs available on the server and browser.
In web mining, we focus on providing services to the users in various aspects like delivering relevant information from huge data available on the web, personalized recommendation for a product or service, and Business Intelligence solutions.